Leading volume housebuilder Weston Homes is launching 1023 West, a £32m (GDV) development which consists of La Plata House, a Georgian manor-house in Brentwood formerly used as a Police Station, transformed into a new residential scheme of 81 converted and newly built one and two bedroom apartments and three and four bedroom houses; launched using a cutting-edge “COVID-safe” marketing suite, designed for social distancing and effortless “touch-free” homebuying.
At Weston’s headquarters off Parsonage Road in Takeley, close to Stansted Airport, Weston Homes have created a spacious 3,000 sqft marketing suite, providing ample space for social distancing, with the suite featuring a scale-model of 1023 West, plasma-screens and wall-mounted images and plans of the apartments and houses; alongside a fully fitted designer kitchen, dressed living area and bathroom based on the dimensions and offering of an actual home at 1023 West.
The marketing suite includes a large lounge area with sofas and coffee tables, alongside an area where customers can review and choose from 32 different types of colours and finishes for items including kitchen cabinets and worktops, bathroom flooring and wall tiles, types of carpets and door handles and other fittings. This enables customers to tailor their homes to their individual tastes and requirements.
The homes at 1023 West are priced from just £340,000 and buyers can reserve by paying a £1,000 deposit. In order to maintain health safeguarding, buyers make an individual appointment to visit the new marketing suite daily between the hours of 10am to 6pm (last appointment 4pm), with reserved parking spaces immediately outside to make the visits effortless.
Buyers at 1023 West will be purchasing at a premium residential development which combines history with new and refurbished homes located within attractive gardens and landscaped grounds. The homes are ideal for buyers wanting to relocate from Inner London and benefit from more living space and outside balconies or gardens.
Accessed off London Road, La Plata House is an elegant Georgian manor-house set in spacious grounds, originally known as Westbury Lodge and built in the 1820s for Essex landowner James Biggs. In 1937 the property was converted into Brentwood Police Station with a police headquarters and parking built within the gardens and the Georgian manor-house renamed La Plata House and used by the police for offices and accommodation.
The Brentwood Police Station helped to form the inspiration for ‘Dixon of Dock Green’, a BBC television series about police life in a fictitious station, the series running between 1955 to 1976 starring Jack Warner. In April 2016 the Police Station closed and Weston Homes began plans, consented in early 2019, to return La Plata House back to its origins as a prestigious residential address.
The new 1023 West development has retained the original Georgian La Plata House which will now provide nine spacious one and two bedroom apartments. In the grounds around the Georgian Lodge there will be six newly-built three and four bedroom houses, each with private gardens, alongside 66 newly-built one and two bedroom apartments set in landscaped grounds and complete with parking facilities.
All the newly-built apartments at 1023 West will have an outside balcony or terrace with a spacious reception room and a fully fitted designer kitchen. In both the one and two bedroom apartments each bedroom suite will benefit from a luxurious ensuite bathroom. The apartments in La Plata House will benefit from all the features of the grand Georgian Lodge-house including high ceilings, bay windows and large rooms.
The houses will have an integral garage, offering one or two bays, with a double reception room and a separate kitchen with adjoining dining/breakfast room on the ground floor. On the upper floor each house will have a principal bedroom suite with walk-in dressing room and ensuite bathroom, with further bedrooms and a main family bathroom.
All the homes will be built to Weston Homes premium specification including bespoke designer kitchens and luxury bathrooms, all finished to the highest quality standards with modern living in mind.
The designer fully fitted Oakwood kitchens have quartz stone worktops and upstands, Zanussi integrated appliances and Fascino stainless steel hand-finished sink with integrated removable chopping board, Fascino designer curved tap with hose-spray extension, boiling water tap and soap dispenser.
The luxury bathrooms and ensuites have custom-design walk-in double showers with hotel-style “rainforest” showers with separate hose-spray shower, heated chrome towel rails and Smart mirrors to the walls which have LED lighting, shaver socket, digital clock and de-mist pad.
Other luxurious features include Oak strip wood flooring, in White or Ebony finish, to the entrance hall, kitchen and living areas, deep woven carpets to the bedrooms and state-of-the-art WiFi and download speeds ideal for home working.
Bob Weston, Chairman & Managing Director of Weston Homes said, “We are launching 1023 West from a cutting-edge “COVID-safe” marketing suite, designed for social distancing and effortless “touch-free” homebuying. Buyers make individual appointments for personal one-to-one tours of the suite and customers can reserve a home with a £1,000 deposit.”
Jonathan Lewis, Group Sales & Marketing Director of Weston Homes added, “The premium new-build apartments at 1023 West all have outside balconies or terraces and are ideal for first time buyers and young couples wanting to get onto the housing ladder and purchase their first or second home.
“The homes in the Georgian manor-house benefit from high ceilings and period features. With their own private gardens and garages the houses are ideal for couples or families wanting more space and outside entertaining and relaxation space. We anticipate significant interest from buyers in this prestigious new residential launch.”
Homes at 1023 West are priced from £340,000 for a one bedroom apartment with a private balcony and from £655,000 for a three bedroom house with a private garden and garage.