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Inside the World’s most sparkly townhouse

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Booking.com has teamed up with internationally renowned designer and sparkle champion, Christian Cowan, to create the world’s most sparkly townhouse, the ‘House of Sparkle’.

Just in time for the holiday season and located in the fashion hotspot of Soho in central London, House of Sparkle has been designed for Booking.com by Christian Cowan who has famously dressed the likes of Beyoncé, Cardi B and Lady Gaga, and is renowned for bringing fun to the fashion world with copious amounts of color, glitz and glamour.

“My designs typically feature a bit of cheeky humor mixed with a youthful take on how modern-day women can dress – transforming them into something truly head-turning! Inspiration for House of Sparkle came from my latest collection featuring shimmer, drama and of course, glamour” says Christian Cowan, designer. “I’ve had so much fun collaborating with Booking.com on the townhouse design – this is the first time I’ve channeled my vision into an amazing place to stay.”

Everything from floor to ceiling, including the bedroom, bathroom, closet, dining and lounge area in the four story, custom-designed townhouse will celebrate all that sparkles. The accommodation embraces ebullience, opulence and shimmer – all said to be emergent fashion trends this season – with a gold glittery frontage, black and white checkerboard glitter entrance hall and twisted glittery rainbow stairwell.

Available for booking on Booking.com at just £99 per night for three nights only on 7th, 8th and 9th of December and accommodating up to two guests, those lucky enough to book a stay for the night will be immersed in a sparkle experience. Guests will be able to relax in a lounge dipped in pink glitter or shower in a bathroom amongst blue glittery clouds with giant silver sequin rain installations. A curtain of metallic streamers leads guests into the master bedroom, to a party sparkly world of metallic pinata textures, disco balls and mirror details.

A welcome hamper will be provided full of delicious drinks and snacks plus some sparkly games to get guests in the festive spirit. A selection of Christian Cowan clothes will be available to try on and a makeover station full of the latest shimmery products ensures guests will be given the full glitter experience. More, is definitely more!

It’s all in the detail:

  • House of Sparkle is a 2,000 square foot townhouse full of glitter, shine and shimmer
  • 100kgs of sustainable glitter were used in curating the townhouse
  • 36,000 gold sequins were used to cover the exterior of the property
  • Approximately 2 kilometers in length of metallic streamers adorn the interior walls
  • 52,000 mirror ball facets dazzle in the disco party bedroom

Pepijn Rijvers, Chief Marketing Officer at Booking.com says: “Who doesn’t want a bit more sparkle in their lives? The House of Sparkle is just one lavish example of the many unforgettable travel experiences customers can enjoy in the more than 5.7 million reported listings in vacation, homes, apartments and other unique places to stay on Booking.com. Surrounded by an extraordinary array of gleam and glimmer, we are excited to offer our customers a stay at the House of Sparkle, which is sure to be an unforgettable experience this holiday season!”




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