Leading developer Galliard Homes has launched a stylish three-bedroom show apartment by Honky Interior Architecture and Design at their magnificent new development TCRW SOHO, a landmark residential-led regeneration project fronting onto Oxford Street which offers exceptionally luxurious homes right in the heart of the West End.
Honky, an award winning multi-disciplinary design practice covering interior and architectural design, have taken inspiration from the architecture of the development and the Bauhaus movement to create an elegant, contemporary show home, providing 966 sq ft of living space.
TCRW SOHO comprises two main buildings which, together, will present an exquisite choice of 81 studio, one, two and three apartments and 11 one-, two- and three-bedroom penthouses. Each building will have its own entrance and hotel-style reception foyer, while residents will be presented with an exceptional concierge service.
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Curvature is a key feature of the interior architecture of the second-floor show apartment and the development as a whole, with curved recessed ceilings in the living area and the master and second bedroom.
Honky took inspiration from this feature as well as the Bauhaus style, a movement which originated at the Bauhaus German art school, operational from 1919 to 1933. The Bauhaus style became one of the most influential styles in modern art, architecture and design towards the end of the 20th Century, tending to feature simple geometric shapes like rectangles and spheres and in interior design, displayed rounded furniture.
The inspiration flows through the apartment from the entrance, with a large geometric artwork hanging on the wall guiding buyers down towards the open plan living / kitchen space which is entered past an imperfect oval shaped mirror and curved wall mounted shelving unit, smoothing the straight wall edges.
The living room ceiling, itself a work of art with curved recessed lighting, draws attention to the centre of the room and the cream L-shaped boucle sofa which sits in front of the curved dining table and feature curved orange dining chairs.
The open plan living space of the apartment benefits from a neutral colour pallet of creams, browns and black with splashes of orange, as represented by the cream sofa contrasted with the orange dining chairs it sits in-front of, to create a sophisticated space that echoes the stylishness of the West End whilst remaining understated and homely.
The kitchen, located against the left-hand wall upon entering the living space, offers integrated Miele appliances in Veneer kitchen cabinets with Quartz stone worktops and curved edge sinks, along with a sleek breakfast bar with bespoke curved bar stools in a geometric print. The use of curves and rounded shapes both in the architecture and the interior design creates an interesting form to the apartment which makes it so unique.
The generous open plan kitchen/living, and dining area offers dual aspect floor-to ceiling windows, which open out onto a balcony in one corner, where residents can sit outdoors and soak up the buzz of the city. The variety in living space zones provides excellent room for living and entertaining.
The principal bedroom, down the hallway from the living space, complete with an ensuite, utilises a colour scheme of pinks, greens and whites, with a bespoke feature headboard that spans the height of the room and incorporates rose-coloured fabric panelling with gold metal framing.
The second bedroom adopts a colour scheme of blues, yellows and black and also features a bespoke headboard with navy fabric panelling and gold metal framing. The contrast between the two rooms allows for buyers to experience different designs and perhaps choose a preference, whilst also representing the diversity of the external community in Soho.
The third bedroom focuses on patterns, with a Bauhaus-inspired geometric feature wall in pale blue and pink colours and houses a desk, perfect for home working when residents want to be separated from the main living space of the apartment. There are floor-to-ceiling windows in each bedroom which open onto Juliet balconies affording the rooms plenty of natural light in the daytime.
The design concept and specification for TCRW SOHO has been devised by internationally acclaimed interior designer Nicola Fontanella of Argent Design who has created some of the world’s most exclusive homes in London, Miami, Monaco and New York for clients including A-listers Madonna, Guy Ritchie and Naomi Campbell.
All the apartments have a stylish reception room with full height glazing, feature coffered ceilings, bespoke entertainment unit with a large screen smart TV and statement flooring provided by natural Oak one strip hardwood engineered timber.
The fully fitted designer kitchens have Veneer kitchen cabinets with Quartz stone worktops and Miele integrated appliances. The bedrooms have bespoke fitted wardrobes and rich, soft tone bedroom carpets, with large format porcelain marble tiled bathrooms with underfloor warming.
Based around Oxford Street, Regent’s Street and Bond Street, London’s West End is home to over 600 retailers, over 70 leading restaurants, over 40 theatre/cinema venues and six world-class universities. On Oxford Street alone famous brand names include Selfridges, Marks & Spencer, John Lewis, Hakkasan and Nike Town.
The Crossrail Interchange, directly below TCRW SOHO, will offer access to the Elizabeth Line and the Northern and Central underground lines.
The Elizabeth Line will have capacity for up to 24 high speed trains per hour, serving up to 170,000 passengers daily, with Tottenham Court Road providing high speed journeys to Heathrow Airport (28 minutes), Canary Wharf (12 minutes), Bond Street (2 minutes), City of London/Liverpool Street (5 minutes) and Stratford (14 minutes).
Martina Fierro, Interior Designer at Honky told LondonLovesProperty.com, “Our brief for the show apartment at TCRW SOHO was to create a space which combines and encapsulates the everyday buzz and glamour of Central London with the feeling of comfort that one desires when returning home after a busy day in the city.
“The Bauhaus interior design style, with its rounder edged shapes provides a softer environment for buyers to walk into whilst the geometric patterns, also synonymous with the style, create interesting focal points.
“The Bauhaus style is particularly evident in the third bedroom with its beautiful, wallpapered feature wall that depicts curved, quadrant shapes, in fitting with the style’s most iconic aspects.”
David Galman, Sales Director at Galliard added, “TCRW SOHO will provide world class apartments in an unrivalled location off Oxford Street in the heart of London’s West End.
“Honky have created a show apartment which represents somewhere that residents can relax in effortless luxury whilst feeling like home and we hope that potential buyers will be inspired by their excellent design work.”
The Honky show apartment is priced at £2,360,000 and is available to view through appointment. Galliard Homes is launching the first phase of 81 apartments at TCRW SOHO for sale. Prices start from £1,200,000. For further information, call Galliard Homes on 020 7620 1500 or visit https://www.galliardhomes.com/tcrw-soho
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