Residential retirement developer and operator Elysian Residences have appointed Katherine Rose as Director of Marketing and Sales. Katherine joins Elysian from retirement village provider Audley Group where she spent the past eight years as Group Marketing Director and has experience across UK, South East Asia, Denmark and Portugal. Previously Katherine had varied consumer sales and marketing roles.
Whilst Katherine was at Audley Group the company increased their turnover by tenfold in just four years achieving £100m turnover annually. Katherine was responsible for Audley Villages at the higher end of the market and also for the creation of Mayfield Villages, the mid-market branch of Audley Group.
Before her role as Group Marketing Director at Audley Group, Katherine became involved with marketing to older people whilst acting as a BBC Marketing Planning Director working on brands such as Gardeners’ World and Radio Times and as Publishing Director at Reader’s Digest. During her time in these positions and having undertaken extensive research, Katherine learnt about the needs and wants of this demographic
In her new position as Director of Marketing and Sales, Katherine’s first task at Elysian Residences will be executing the customer journey, sales and launch of Elysian’s first development the Landsby in Stanmore, set to open in February 2020. The Landsby will provide 101 luxury apartments and hotel-style amenities such as a fully-serviced restaurant and bar, a gym, a library in partnership with Foyles and 24-hour concierge. Flexible care and support will be offered as and if needed.
Katherine Rose, Director of Marketing and Sales at Elysian Residences commented: “As Director of Marketing and Sales at Elysian Residences I look forward to creating a bespoke customer journey and sales process for our homeowners and ensuring our sites provide a world leading customer experience. We are looking to expand Elysian Residences using the Landsby as our landmark scheme. I look forward to using my past experience to work with the well-established team at Elysian in order to cater to our customers and increase our offering.”
Gavin Stein, CEO of Elysian Residences said, “Katherine joins the Elysian Residences team as Director of Marketing and Sales with a wealth of knowledge and expertise. Her understanding of the retirement living sector will allow for our overall customer experience and our sales and marketing process to cater towards the individual needs and wishes of our consumers.”