Zoopla has announced that it has seen a 36% rise in valuation leads for its agents, indicating a spike in new business when comparing the last 12 months with the previous year.
According to Zoopla, the uplift in valuation leads comes at a time when Land Registry data has revealed a particularly active housing market in the South East of England despite slight price dips. Homebuyers and sellers in this part of the country accounted for 23% of all property transactions in 2018.
The research found that investors made up 15% of property sales across the UK in 2018 as landlords increasingly revaluate their portfolios due to recent policy changes around how they claim tax relief. Of these investors, 36% of sales agreed were by existing home owners, whilst cash buyers made up 22% of investor sales.
According to further research by Zoopla, nearly half (49%), of households surveyed consider themselves to be browsing the property market at the moment.
Charlie Bryant, managing director at Zoopla said, “”Our strategy of delivering quality vendor leads to agents is bearing fruit. Today’s figures are further evidence that our focus on investing in advertising, building new products and revamping our tools is working. We will continue to be committed to delivering value for money for agents and anticipate delivering strong lead levels for the rest of 2019.”