Online lettings platform HomeRenter has launched a new feature to help landlords create more detailed and compelling property listings.
The new ‘property creation flow’ also enables landlords to list house and flatshares and create listings in a more efficient and faster manner.
The new flow allows landlords to create property listings that are more thorough – and quicker to produce – by letting them select more property features and tenant preferences in order to make their listing stand out.
As a result of the new feature, landlords now have the ability to list houseshares and flatshares alongside specific characteristics that relate to these types of properties – such as Wi-Fi connectivity, if a room is en-suite and whether or not a private kitchen is on offer.
Once the landlord has completed their listing and submitted it, it goes through a stringent approval process (verified by HomeRenter through photo ID and proof of ownership) and is then exported to the leading portals (Rightmove, Zoopla and PrimeLocation).
“It’s vitally important, in an increasingly competitive marketplace, for landlords to have detailed, compelling and standout property listings,” Will Handley, CEO and co-founder of HomeRenter, says.
“Tenants are likely to be on the lookout for particular must-haves – fast broadband speeds, access to good, reliable transport links, nearby green space, etc. – and will also want to have as much information as possible from a property listing to allow them to make an informed decision.”
By making property listings as comprehensive and enticing as possible, landlords will inevitably improve their chances of attracting tenants. What’s more, if renters know from the start exactly what to expect from a rental home, there is less likely to be wasted viewings or tenants disappointed that a feature they view as high priority is not actually on offer.
The ability to target house and flat sharers will also allow landlords to tap into an increasingly large part of the private rented sector. “Houseshares and flatshares have grown in popularity in recent years, particularly in major cities where the higher cost of renting means tenants are often keen to spread the cost across a number of different people,” Handley adds.
“The prospect of renting with like-minded people and sharing in communal experiences also appeals to many renters, especially young professionals or millennials who have moved to a new city without any links and students keen to live with their friends.”