Guests on Airbnb are projected to spend an estimated £1.4bn in UK restaurants and cafes in 2019, according to new figures from Airbnb – an increase of 33% from 2018 when estimated spending totalled £1bn.
Airbnb’s mission is to create a world where anyone can belong anywhere. For many travelers, belonging means experiencing a place through local foods and flavours by learning to cook a traditional recipe or discovering neighbourhood restaurants and cafes, all while creating authentic memories and connections to a destination.
London topped the ranking of nearly 70 cities for the highest guest spend with visitors projected to spend £573m in the city in 2019, an increase from £449 million in 2018. Estimated spending in Edinburgh meanwhile is expected to reach £95m, up from £75m in 2018.
According to the data, guests spent almost a third (31%) of their total trip budget on food when visiting the UK and nearly half (45%) of all guest spending occurred in the neighbourhood in which they were staying, multiplying the economic benefits into the local economy. According to the survey, 91% of UK hosts said that they recommend local restaurants and cafes to guests, driving more people to visit places they might not otherwise discover.
Airbnb’s guest community spent at least an estimated £19bn at restaurants and cafes in 2018 globally, based on data for 46 countries and regions alone. If spending levels remain the same, Airbnb guests are estimated to spend over £24bn at restaurants and cafes in these same locations in 2019.