How to keep your guests happy
Airbnbโs popularity is on an inexorable rise. London is embracing the lucrative โsharing economyโ trend with open arms – and thereโs huge demand to stay in less traditional accommodation that offers home comforts and favourable rates – two things that larger hotels cannot.
Currently there are a staggering 31,408 hosts in the capital letting out their properties on Airbnb. And thanks to the emergence of Airbnb management services – like Portico Host – itโs easier than ever to cash in on AirBnb.
Hereโs Portico Hostโs top 10 tips for making money on Airbnbโฆ
1. Be smart with the 90 day limit
Airbnb is a great short-term solution for landlords or sellers who have a vacant property. Thereโs emphasis on the words short-term here because home listings in Greater London are now limited to 90 days per calendar year.
That isnโt to say however that you should rule out Airbnb if youโre a landlord who favours long-term tenancies. Tenant demand surges by up to 64 per cent in June – September, as recent graduates head straight to London to find their first job. Itโs a clever idea therefore to synchronise your tenancy dates to take advantage of higher prices and shorter voids in summer. One way of doing so – and potentially maximising your income – is to put your property on Airbnb during the colder months, before switching to a long-let or as AST tenancy when demand is highest in the summer.
Itโs also important to remember that it is only โentire homeโ listings that are subject to 90 day rule – so there is nothing to stop you renting out one or even three out of four rooms of an entire home for the whole year. The rents you can achieve during weekend stays or overnight stays can easily match or beat what you could achieve for a monthly rental income from a normal tenancy – plus you can enjoy the flexibility of choosing when to put your property up for rent, and when not to.
2. Get the price right
Pricing your Airbnb listing right is key to maximising your income. Typically, properties earn at least 25% more on a short-term or AirBnb let than on a long-term tenancy, even with a 70 per cent occupancy rate.
If you havenโt rented out your property before, look at similar listings in your area that have lots of reviews to get an idea about the right price range. Itโs always worth starting at a slightly lower price to capture the initial bookings. After you build up your reviews, youโll need to raise your prices accordingly.
Click here to discover the Airbnb value of your property.
3. Selling your home?
If youโre selling or in the process of selling a vacant second home, why not make some extra income while the property is on the market?
Portico London estate agents give you the option to put their property on Airbnb while itโs on the market with them – whether itโs for one week or three months. All you need to do is let them know youโd like your property listed and theyโll take care of everything, from listing the property online to cleaning, laundry and arranging access.
4. Whatโs the Wi-Fi code?
Wi-Fi: itโs an absolute must in Airbnb properties!
Most guests will automatically tick โWireless Internetโ as a must-have amenity when searching Airbnb, so if you property doesnโt provide Wi-Fi, it wonโt show up in their search.
If you donโt already have Wi-Fi already installed in the property, consider buying a dongle or finding another short-term solution.
5. Location, location, location
Itโs a common misconception that only super central properties work on Airbnb.
Portico Host claim that thereโs a massive market for families looking for short-term solutions, perhaps while theyโre searching for a house to buy or rent, and also strong demand from people who are working temporarily in the capital. In fact, nearly 10% of Airbnb customers travel for business. These guests are usually looking for a longer-let, and are less concerned about the location of the property.
6. Keep your guests happy!
Success on Airbnb is measured by happy customers and good reviews.
The number one rated London listing on AirDNA is a room within a flat, (the host stayed in the other room), boasting 48 five star reviews. Scrolling through the property reviews, certain points come up again and again: great communication, spotlessly clean, super responsive, and that the property perfectly matches the description.
Itโs so important that you clearly communicate what youโre offering, as a guest is going to be disappointed if the property doesnโt live up to its description. The more great reviews you get, the more bookings youโre likely to achieve – and the higher the price you can charge.
Portico Hostโs Account Managers work tirelessly to ensure their guests have a fantastic stay, providing hotel standard linen, replying to all queries and questions, and allowing for 24/7 check-ins.
7. Be selective
The hardest part for any Airbnb host is to weed out troublesome guests.
If youโre using Instant Book, a button which allows guests to book without any sort of email exchange, make sure to check that the guest/s can provide a Government ID and have recommendations from other guests.
If youโre not using Instant Book, itโs imperative you respond to any communications quickly and politely, not just while vetting guests but also when replying to messages and questions guests have during their stay.
8. Convenient check-in times
Convenience is key with short-term rentals. Guests will want to be able to check-in and check-out at times that suit them, so having round the clock access is a real bonus.
Portico Host arrange 24/7 access for their guests, either through installing a lockbox at the property or through their network of 17 offices across London.
9. Coupling up
Earn money from your property when youโre not using it! If you spend a lot of time at your partnersโ home, it may be worth putting your room or property on Airbnb. Itโs a fantastic way of generating passive income – and you can choose when itโs available to rent and when itโs not.
10. Get your Airbnb property managed!
If Airbnb sounds like a perfect solution but youโd rather let someone experienced take care of the whole process, give Portico a call today on 0207 099 4000 or email [email protected].
With years of property management experience and their own in-house handyman and cleaning service, theyโre perfectly placed to offer a premium Airbnb Management service.
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