iad, the international estate agency business, today announces the launch of its self-employed model in England and Wales. And with a number of differences.
With annual revenues of over £500m and 20,000 partner agents, iad is already highly successful in France (the leading brand), Italy, Spain, Germany, Portugal and Mexico. Importantly, it is a significantly profitable business providing the comfort of a truly sustainable and credible partner in the domestic property space, especially reassuring to prospective agents and home-sellers in current tougher times.
The UK is an important part of iad’s expansion plans with other major territories to be announced soon.
As part of the UK launch iad also announces the acquisition of David Lee estate agents, the well-known self-employed estate agency platform founded by Lee O’Brien and David Kirby in 2004.
David Lee will ultimately re-brand to iad with Lee O’Brien taking the position of Managing Director of the expanding UK business whilst David Kirby will as ‘Head of Constellation’, lead the existing team of 21 agents as the first iad agents to list and sell homes in Britain – immediate ‘feet on the ground’ as such. The new proposition covers sales, lettings and property management.
Notably,‘Super Agent’ Nicholas Le Ny-Clarke is moving from his adopted France back to the UK to assist the senior team in their growth. Nicholas becomes iad’s first ‘sponsor’, a term used to describe an agent that assists growth through encouraging and mentoring new agent recruits.
Jason Bull (easyProperty) has joined iad as Head of Coaching and Training and will head the Online University programme, to support agents to grow.
The iad model offers partner agents a commission split of up to 87.8%. Additionally, agents can earn significant sums from encouraging other agents to join iad by way of ‘revenue share’. Existing iad agents across the globe have already grown down-line ‘constellations’ of 500+ agents by way of revenue share.
Clement Delpirou is the President of iad globally and says “The United Kingdom is a key country for our expansion as the world’s fourth largest market in value terms and one that we recognise as one of Europe’s most valuable.
Our brand of estate agency provides the ultimate support and financial opportunity to our partner agents backed by one of the fastest growing companies in the property sector. Our ambitions are fuelled with annual revenues of over half a billion pounds which will provide substantive reassurance to potential agents thinking of making a move to being self-employed or that wish to move from their current self-employed platform.
Our goal is to become the dominant estate agency across Britain. We’ll do this simply by being the most attractive business to work with for good agents, not just on commission split and revenue share but on genuine support and with our unique revenue share approach also.
Lee O’Brien, iad UK Managing Director says “There is a significant opportunity for a well-funded and credible player to lead the expansion of the self-employed model in this country and as we’ve seen in the US, Europe and Australia – but not here yet.
David Kirby and I have laid decent foundations with our personal, culture rich approach to agent recruitment and support over the past few years and we were looking for the ‘rocket fuel’ to take this to the highest level. Our decision to do a deal with iad was a no-brainer in that respect and we are incredibly excited to be leading the iad expansion in the UK now”.
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