UK rental services provider Housing Hand has shared detailed insights into the student rental market, identifying a range of areas where students would benefit from extra support within the rental process.
The firmโs Understanding Renters in 2025 report shows that, while 71% of students consider themselves financially literate when it comes to renting, there are significant knowledge gaps that could lead to smoother rental experiences if filled.
โThere are fundamental differences between student renters and other tenants. Our latest research provides exceptional insights into the nuances and surprising differences of the student rental market, showing clearly why a tailored approach is so important when renting homes to students,” said,ย Graham Hayward, Managing Director, Housing Hand
Housing Hand surveyed 932 students, asking them about a range of aspects of rental finances. The companyโs research revealed that 48% of students donโt know how their credit score relates to renting a property, while 20% donโt know what a credit score is. 70% donโt know about depositless rental schemes and 38% didnโt know what a guarantor was at the point they were asked to provide one. Furthermore, 53% of student renters donโt understand how tenancy deposit protection schemes work and 67% donโt know how long it takes to get their deposit back through the tenancy deposit protection process.
These knowledge gaps highlight studentsโ particular vulnerabilities from the very outset of the rental process, meaning securing a property is likely to be more stressful and time-consuming for them.
Once theyโve found a property, student rentersโ lack of knowledge continues to impact their experience. 53% donโt know how to set up utilities contracts, 28% donโt know how to set up a direct debit and 53% donโt know that contents insurance is the tenantโs responsibility. Looking ahead, 33% donโt fully understand what will happen at the end of their tenancy and 44% donโt know how much notice they need to give.
Also worrying from a legal perspective is that 33% of students donโt know if their tenancy is on a joint or individual basis and 35% donโt understand the difference between the two. Given the changes to tenancies proposed by the Rentersโ Reform Bill, this is particularly concerning. Indeed, the Housing Hand survey found that 76% of students donโt understand how the proposed Rentersโ Rights Bill may impact them when it comes into force.
โWe need to ensure that student renters understand their legal commitments and responsibilities in terms of contracts and notice periods. With the proposed Rentersโ Rights Bill moving rapidly towards becoming law, there is an opportunity that we must not miss to better support students throughout the rental process. Providing them with timely, relevant information in a clear, easily digestible format should be a core part of the rental service that all those in the sector deliver, from landlords and letting agents through to purpose-built student accommodation operators.โ
James Maguire, Sales and Business Development Director, Housing Hand
Housing Hand already offers comprehensive support to help renters understand their financial and legal commitments. The team provides step-by-step guidance and clear instructions throughout the application process for its guarantor service and via its online help centre. It also provides dedicated customer support, ensuring every student renter has a direct, knowledgeable contact for any questions they may have. The companyโs services are also designed to support student renters. Its guarantor service covers all costs incurred from a rental default, including damages exceeding the deposit, while its Only My Share offering protects students from joint and several liability agreements, ensuring they are only responsible for their share of the rent.
Further details of studentsโ rental financial literacy can be found in the Understanding Renters in 2025 report, which is now available for download.





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