Why did hundreds of people queue outside the Shard today?

Monday morning madness…

What on earth lured hundreds of Londoners to the steps of the Shard at 6am on a Monday morning? A big discount on the annual pass for the viewing platform.

Owners of the Shard put on sale 2,016 “Love London” cards for £20.16 as part of their “celebrate 2016” campaign.

Owning the card means unlimited free access to the View from the Shard until December 3, 2016.

Take a look at the tweets:

Queue building up now. Glad we came early #SkyBlueMonday@shardviewpic.twitter.com/U2Mv8rNHQ1

— andybrittle (@andybrittle) January 25, 2016

 

The first ones in the Love London queue to get their hands on a year pass for just £20.16! #SkyBlueMondaypic.twitter.com/puJMF84eoC

— TheViewfromTheShard (@shardview) January 25, 2016

 

Very happy to get my pass…worth getting up early for it! #SkyBlueMondayhttps://t.co/vYLDslWK1l

— Davide (@travelling_dave) January 25, 2016

 

Currently in to long-ass queue to get a years pass for the Shard. Been here for about 40 minutes already.

— Wil Barker (@u7Wil) January 25, 2016

 

 

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