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SE16 micromarket leads to 94 per cent sales success

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94% of apartments and penthouses have now sold at New Pier Wharf with sales generated by local agents, namely leading South and East London estate agents KALMARs. The Thameside development located at the edge of the capital’s financial hub in Rotherhithe, on Odessa Street, was developed by Hollybrook Homes and has secured an unparalleled number of sales from local SE16 buyers since its launch in 2018.

New Pier Wharf, set for completion in Q2 2019, will provide a collection of 53 one, two and three-bedroom luxury riverside apartments and penthouses. 50 out of 53 units have now been sold at New Pier Wharf, with approximately one-third of the sales through the Help to Buy initiative for first time buyers.

The ten-storey building offers views across the River Thames towards the financial district of Canary Wharf. The Thames Path, which comes all the way from the Cotswolds and winds past New Pier Wharf, offers easy access into the City.

Marc Faure, head of new homes at KALMARs said, “The sales success at New Pier Wharf identifies a micro market in the SE16 area with a significant percentage of sales stemming from local buyers. The uninterrupted riverside views and high specification has ensured popularity with a local buyer demographic.”

Rotherhithe has swiftly become an area of regeneration proving popular with both local buyers and investors, with British Land also announcing a new 56-acre site for residential development.

Rotherhithe is now undergoing a steady redevelopment, since the renovation of the industrial docks in the 1980s. Once an area renowned for industry, Rotherhithe is fast becoming a desirable residential suburb. Easy access to Canary Wharf, with the soon-to-be-built Brunel Bridge for pedestrians and cyclists, and views of the River Thames have ensured increased residential demand.

Final apartments at New Pier Wharf are still available to buy through KALMARs and start from £600,000.

The apartments at New Pier Wharf provide a high specification and exceptional design. The individually designed kitchens include handleless matt finished doors, integrated AEG appliances comprising a fridge/freezer, a ceramic electric hob, an oven, dishwasher and a microwave. Each kitchen offers timber veneer wraparound soffit and side panels and a stainless steel under mount sink.

The luxury family bathrooms are finished with a contemporary single ended bath with overflow bath filler, Duravit semi recessed wash hand basin with chrome bottle trap, Hansgrohe thermostatic chrome shower mixer, a glazed bath screen, bespoke mirror cabinets and White Calacatta marble effect porcelain floor and wall tiles. The en-suite shower rooms also have marble effect porcelain tiles covering the floor and walls, bespoke mirror cabinets and Hansgrohe thermostatic chrome shower mixer.

The apartments are finished with engineered wide board oak flooring to their hallways; kitchens and living/dining areas and bedrooms will be fitted with carpet. Master bedrooms will feature smooth white finish wardrobes.

Located in an area that was previously known as ‘Down Town’, the New Pier Wharf site was once a well-known restaurant called Downtown Restaurant. Also on this historical site was the ‘Rotherhithe Red Crane’, a preserved crane from Rotherhithe’s shipping past, which will now be made into a new scale model artwork piece, using some famed pieces of the old crane for the residents.

By train, New Pier Wharf is just four minutes away from London Bridge, three minutes from Canary Wharf, eleven minutes from Stratford and eleven minutes to Green Park, leaving the development in the ideal position for commuters to these areas. This is evident due to the fact the penthouses have been sold to people in their early 40s who work in the City or Canary Wharf.




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