Home Commercial ‘Boris effect’ will inspire property bounce back for prime central London

‘Boris effect’ will inspire property bounce back for prime central London

by LLP Reporter
29th Jul 19 11:06 am

Boris Johnson’s appointment as Prime Minister will inspire a bounce-back for the Prime Central London (PCL) property market predicts luxury estate agent Aston Chase.

Since Boris became the front-runner candidate to lead the Conservative Party back in June, Aston Chase report a significant increase in new international inquiries whilst predicting a further surge now that Boris has officially been elected.

Due to the promise of potential tax cuts combined with political uncertainty elsewhere, global inquiries thus far have come from Hong Kong, China, the Middle East, Eastern Europe, India, the USA and West Africa.

The ‘Boris effect’ is instilling confidence back into the PCL property market reflected by the surge of new inquiries and transactions reported by Aston Chase who reveal they that have completed on several transactions in the past month as a direct result of these new inquiries, with a further seven deals firmly under-offer.

Aston Chase reveal that over 50% of recent transactions have come from investors and foreign nationals who are ‘parking money’ in the UK. Under Boris’s stewardship, a no-deal Brexit would potentially result in the Government making the UK an ‘off-shore tax haven’ for foreign investment by reducing corporation tax further, increasing the threshold on higher rate income tax and reform of stamp duty land tax (SDLT) back to pre-2007 rates.

These measures will be a catalyst for the PCL property economy to bounce-back, providing investors with financial mobility to start moving again.

The remaining 35% of transactions have come from owner occupiers buying in either new developments or newly developed properties for either periodic occupancy or for accommodating children whilst studying in the UK.

Hamilton Drive, an exclusive new-build development of ten Georgian terraced houses and one detached villa located in St John’s Wood and designed by renowned architect John Adams, is representative of the type of properties attracting foreign investors. The houses and their amenities have wide appeal due to 24-hour security/ concierge, lifts serving all floors, underground parking, private rear gardens and ability to occupy immediately. The houses provide an incredible opportunity to buy an exceptional London home which ‘tick every box’ and any renewed confidence in the market caused by a Boris inspired resurgence could  significantly further enhance values in this outstanding development.

Mark Pollack, Co-Founder and Director at Aston Chase said, “Boris Johnson’s impending election as leader of the Conservative Party and move into number ten had already inspired and encouraged international and even domestic buyers to re-invest into the London property market.

“Fuelled by the knowledge that the UK now has a charismatic and driven leader who will, one way or the other, get the job done we predict this will only grow.  Ultimately, this is what potential buyers and investors have been waiting for after an extended period of uncertainty and weak leadership. It looks like Boris has and will put the bounce back into the London property market.”

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