This London map shows where the cool people live

East London is the coolest part of London, according to Savills.

In fact, cool people make up the majority of residents in Hackney, Lewisham and Bexley, after a rapid rise on the cool scale in the last decade.

Using census data, Savills looked at where people working in culture, media and sport (the cool people – we would know) have moved to.

Neal Hudson of Savills Research said: “The greatest concentrations of ‘cool’ people are found in Hackney, which also happens to have the fastest growing house prices at the moment with Land Registry showing 21.5% annual growth.”

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