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The ValPal Network today announces the integration of property research and analytics software to its instant online valuation tool. The new feature, which is currently being trialled by members, offers area and lead scores that help to convert ValPal leads into market appraisals.
The area score provides vendors and landlords with a score out of 100 – the higher the score, the more likely it is that the area has a buoyant local market. The area score is designed to give consumers a better idea of the strengths, weaknesses and activity levels of the local market.
The lead score, meanwhile, provides agents with a score out of five. Its purpose is to increase the agent’s chance of converting leads by providing crucial insights about prospective clients. For example, one of the key pieces of information included in the lead score shows how likely the property is to come to market in the near future.
In theory, the higher the lead score given, the higher chance the agent has of converting the lead. This information allows members of The ValPal Networkto prioritise hot leads and impress the prospective client with additional market data.
The integration comes at a time of huge development for The ValPal Network, which is introducing a host of enhancements for its estate and letting agent clients. The latest of which is a new interactive calendar, which now entices prospective vendors and landlords to book in a market appraisal with the agent, increasing the overall conversion rate. This feature has been trialled and approved by The ValPal Network members.
Craig Vile, Director of The ValPal Network, says: “We’re extremely happy to offer our members a new way of converting their ValPal leads. We’re constantly searching for new ways to improve the instant online valuation tool and the overall experience of The ValPal Network and we think this enhancement, like our interactive calendar, will help our agents reap the benefits.”
Alongside the introduction of area and lead scores and the interactive calendar, The ValPal Network has more developments in the pipeline, including an active forum for agents to provide feedback, share success stories and have any queries answered by a community of property professionals.
What’s more, a marketing suite is also expected in the next couple of months, complete with a ‘do-it-yourself’ design studio where agents can build, print and distribute marketing materials from one place.
Craig Vile continues: “We’re keen to get feedback from our agents on all new developments, so that we can continue to improve our service and adapt in the way our agents need us to – that’s our plan for the forum, to create an online customer service hub for our agents.”
With a goal to be more than just a valuation tool, The ValPal Network recently changed its name from ValPal to better reflect its services to estate and letting agents. The ValPal Network has since partnered with several companies to offer its members special offers on products to help them stand out from the crowd, and continuously searches for new ways to help members win more instructions.
The ValPal Network – which now represents over 4,100 estate and letting agents – will continue to adjust and improve its offering in order to provide the best possible results for its growing client base.