Estate agent comparison website, GetAgent.co.uk, has revealed where home sellers are forking out the most money to sell their home based on the average percentage fee being charged and what this translates to on the average house price in that area.
GetAgent’s data shows that estate agents across the UK are currently charging an average fee of 1.2% which equates to a fee of £3,846 on the average house price.
Highest percentage fees
The highest percentage fees per postcode are surprisingly not found in the capital, but in East Ayrshire, where agents in the KA15 postcode are charging 2.9% to sell a home. However, on the average house price of £89,729, this equates to just £2,646.
CT11 and CT12 in Thanet are also home to an average fee of 2.4% and 2.3% respectively. DN31 in North East Lincolnshire is the next highest at 2.1%, along with E20 in Newham, TS3 in Middlesbrough, CT9 in Thanet and L4 in Liverpool. SW10 and SW5 in Kensington and Chelsea complete the top 10 with the average estate agent fee at 2%.
At 0.6%, PH7 in Perth and Kinross, IV19 in Highland, PA20 in Argyll and Bute and KA2 in East Ayrshire are the postcodes home to the lowest average fee in the UK.
Highest fee paid
Outside of London, KT11 in Elmbridge is home to the highest fee paid by UK home sellers, with a 1.6% commission equating to £14,921. GU25 in Runnymede is the second highest at £13,408. While the average commission in Chiltern’s HP9 drops to 1.4%, the average fee paid is still £12,780.
KT24 in East Horsley (£11,811), GU20 in Surrey Heath (£11,290), KT10 in Elmbridge (£11,115) and RG9 in South Oxfordshire (£10,122) are also home to a double-digit fee to sell a home.
SG10 in East Hertfordshire, SO42 in the New Forest and HP8 in South Buckinghamshire complete the top 10 highest fees paid in the UK, all coming in above £9,000.
In London, the fees being paid by homeowners increase dramatically due to the higher cost of property and postcodes home to the top 10 biggest are all located in Kensington and Chelsea and Westminster.
SW7 is home to the highest with the average commission of 1.9% equating to a fee of £36,540 on the average house price in this postcode. While the average commission increases to 2% in SW3, a slightly lower average house price sees the fee paid come in at £35,343. W1, W8 and WC2 are also home to an average fee of over £30,000.
In SW1, SW10, W11, SW5 and NW8 the average fee paid sits between £21,000 and £26,000.
The postcode with the lowest fee paid in London is IG11 in Barking and Dagenham at £3,282, while outside of London it’s PA20 in Argyll and Bute at just £567.
Founder and CEO of GetAgent.co.uk, Colby Short said, “A mixture of competition from online and hybrid agencies and a Brexit inspired market slowdown has seen many traditional agents lower the levels of commission they are charging UK homeowners in order to remain competitive.
“Of course, the actual money paid is all relative to the area and the price at which you sell and therefore 1.4% commission in London will set you back a great deal more than the same charge in Scotland. The difference is quite drastic and even between the largest fees paid in the capital compared to those outside of it, there is a gulf of some £20,000.
“That said, if the rapid rise and fall of the online model has taught us anything, it’s that you really do get what you pay for. A number of high profile company collapses and nightmare stories from customers have made home sellers realise that the high street agent, the service they provide, and the cost of selling via the traditional model is much better value for money than previously thought.”
| Area | Commission % | Fee in £ | ||
| Average UK fee | 1.2 | £3,846 | ||
| Average London fee | 1.4 | £8,646 | ||
| Ranking – by highest average fee % – UK | ||||
| Outcode | Average fee % | Local Authority | Average Price | Average Fee (£) |
| KA16 | 2.9 | East Ayrshire | £89,720 | £2,645.84 |
| CT11 | 2.4 | Thanet | £236,124 | £5,754.34 |
| CT12 | 2.3 | Thanet | £236,124 | £5,317.51 |
| DN31 | 2.1 | North East Lincolnshire | £123,905 | £2,657.76 |
| E20 | 2.1 | Newham | £371,772 | £7,862.98 |
| TS3 | 2.1 | Middlesbrough | £110,740 | £2,286.78 |
| CT9 | 2.1 | Thanet | £236,124 | £4,859.43 |
| L4 | 2.1 | Liverpool | £126,458 | £2,593.66 |
| SW10 | 2.0 | Kensington and Chelsea | £1,250,926 | £25,581.44 |
| SW5 | 2.0 | Kensington and Chelsea | £1,250,926 | £25,556.42 |
| Ranking – by lowest average fee % – UK | ||||
| Outcode | Average fee % | Local Authority | Average Price | Average Fee (£) |
| PH7 | 0.6 | Perth and Kinross | £188,831 | £1,082.00 |
| IV19 | 0.6 | Highland | £171,996 | £1,018.22 |
| PA20 | 0.6 | Argyll and Bute | £144,348 | £874.75 |
| KA2 | 0.6 | East Ayrshire | £89,720 | £549.98 |
| KW8 | 0.7 | Highland | £171,996 | £1,123.14 |
| FK5 | 0.7 | Falkirk | £122,578 | £826.18 |
| PA33 | 0.7 | Argyll and Bute | £144,348 | £1,008.99 |
| FK15 | 0.7 | Falkirk | £122,578 | £882.56 |
| KA26 | 0.7 | South Ayrshire | £129,413 | £935.66 |
| KA22 | 0.7 | North Ayrshire | £110,995 | £815.82 |
| Ranking – by highest average fee £ – OUTSIDE LONDON | ||||
| Outcode | Average fee % | Location | Average Price (by outcode) | Average Fee (£) |
| KT11 | 1.6 | Elmbridge | £937,270 | £14,921 |
| GU25 | 1.6 | Runnymede | £832,292 | £13,408 |
| HP9 | 1.4 | Chiltern | £900,629 | £12,780 |
| KT24 | 1.4 | East Horsley | £823,044 | £11,811 |
| GU20 | 1.5 | Surrey Heath | £750,171 | £11,290 |
| KT10 | 1.3 | Elmbridge | £830,079 | £11,115 |
| RG9 | 1.5 | South Oxfordshire | £672,086 | £10,122 |
| SG10 | 1.3 | East Hertfordshire | £786,534 | £9,989 |
| SO42 | 1.3 | New Forest | £760,720 | £9,965 |
| HP8 | 1.3 | South Buckinghamshire | £753,222 | £9,777 |
| Ranking – by lowest average fee £ – OUTSIDE LONDON | ||||
| Outcode | Average fee % | Location | Average Price (by outcode) | Average Fee (£) |
| PA20 | 0.6 | Argyll and Bute | £93,557 | £567 |
| KA22 | 0.7 | North Ayrshire | £77,567 | £570 |
| KA20 | 1.0 | North Ayrshire | £56,556 | £590 |
| KA21 | 0.8 | North Ayrshire | £77,374 | £610 |
| FK3 | 0.9 | Falkirk | £71,933 | £633 |
| KA1 | 0.9 | East Ayrshire | £68,429 | £642 |
| KA12 | 0.9 | North Ayrshire | £77,305 | £660 |
| KA25 | 1.1 | North Ayrshire | £61,162 | £703 |
| PA15 | 1.5 | Renfrewshire | £47,720 | £714 |
| G67 | 1.0 | North Lanarkshire | £75,537 | £761 |
| Ranking – by highest average fee £ – INSIDE LONDON | ||||
| Outcode | Average fee % | Location | Average Price (by outcode) | Average Fee (£) |
| SW7 | 1.9 | Kensington and Chelsea | £1,932,329 | £36,540 |
| SW3 | 2.0 | Kensington and Chelsea | £1,739,328 | £35,343 |
| W1 | 1.9 | Westminster | £1,823,355 | £34,844 |
| W8 | 1.9 | Kensington and Chelsea | £1,782,290 | £34,238 |
| WC2 | 1.8 | Westminster, Camden, City of London | £1,846,786 | £33,741 |
| SW1 | 1.9 | Westminster, Kensington and Chelsea | £1,366,724 | £25,708 |
| SW10 | 2.0 | Kensington and Chelsea | £1,184,680 | £24,227 |
| W11 | 1.9 | Kensington and Chelsea | £1,170,364 | £22,600 |
| SW5 | 2.0 | Kensington and Chelsea | £1,071,548 | £21,892 |
| NW8 | 1.6 | Westminster | £1,296,160 | £21,296 |
| Ranking – by lowest average fee £ – INSIDE LONDON | ||||
| Outcode | Average fee % | Location | Average Price (by outcode) | Average Fee (£) |
| IG11 | 1.1 | Barking and Dagenham | £289,162 | £3,282 |
| DA17 | 1.1 | Bexley | £312,387 | £3,439 |
| RM9 | 1.1 | Barking and Dagenham | £322,723 | £3,634 |
| RM10 | 1.1 | Barking and Dagenham | £324,515 | £3,729 |
| RM8 | 1.2 | Barking and Dagenham | £318,811 | £3,743 |
| DA6 | 1.0 | Bexley | £384,808 | £3,810 |
| SE28 | 1.3 | Greenwich | £300,979 | £3,847 |
| TW14 | 1.2 | Hounslow | £327,143 | £3,850 |
| RM6 | 1.2 | Barking and Dagenham | £352,426 | £4,085 |
| SE2 | 1.1 | Greenwich | £371,622 | £4,173.32 |
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