Rocket Properties today announces the signing of a 10-year lease of the commercial space at its latest project, The Atlas Building, to infarm representing the first UK outpost for Europe’s leading ethical urban farming company.
The first of its kind in the UK, the innovative concept store will present the future of retail by infarm. Europe’s experts in horticulture, industrial engineering, and gastronomy will come together to offer products such as aromatic bouquet garnis, fresh herbal teas, wild mushrooms, and rich salad mixes, as well as new and forgotten varieties of flavourful herbs.
Offering an ever-expanding catalogue, infarm aims to provide Londoners with a greater selection of herbs and vegetables beyond those regularly supplied at supermarkets. Herbs such as Peruvian mint, Japanese green shiso, Coriander confetti, and Wasabi rucola will create a whole range of new flavours, products, and dishes. With flexitarianism and plant-based diets on the rise, there is an increasing demand for more alternatives.
The store will take pride of place as part of the attractive new public spaces surrounding The Atlas Building, with produce grown on site and sold minutes after being picked. Residents, locals, and visitors will enjoy fresh, nutritious, and pesticide-free plants all year round. The new flagship store is responding to a significant worldwide movement for sustainable farming, as buyers seek to better understand how produce is grown and how far it travels to reach the end consumer.
infarm’s expansion into the UK follows its ongoing success in Europe, where it is operating more than 120 farms across 10 cities in supermarket aisles, restaurant kitchens and distribution warehouses. infarm’s growth is driven by the increasing value placed on produce that is sustainably grown, nutritious, biodiverse, and part of a food system that nurtures the environment.
Andrew Hawkins, director at Rocket Properties said, “Consumers are increasingly conscious about the quality of their food, where ingredients come from and the impact they have on the environment. As a pioneer in urban farming and with a focus on sustainability and nutrition, infarm’s forward-thinking, innovative approach made it the ideal match for The Atlas Building. infarm is a hugely exciting addition to Shoreditch’s creative and foodie offering, and as we near the completion of the building, we look forward to welcoming it to this prime London destination.”
Erez Galonska, co-founder and CEO of infarm said, “At infarm, instead of building large-scale farms outside of cities, optimising on a specific yield and then distributing the produce, we decided it would be more effective to distribute the farms themselves and farm directly where people live and eat. We are very excited to have our first London farm located in Shoreditch, a centre of both food and innovation with an agricultural heritage that can be traced back to Medieval times.”
The Atlas Building is a striking 40-storey residential tower, which stands at 152 metres tall. Located in the heart of Shoreditch, the development comprises 302 studios, one, two and three-bedroom apartments, and an exclusive selection of penthouses.
A new marker for east London’s skyline by developer, Rocket Properties, The Atlas Building sits on the cusp of the City, just moments from Old Street station. Its striking architecture has been designed by Ken Shuttleworth’s award-winning architecture practice MAKE, with a prominent structure formed out of nine architectural blades, while inside, interiors are by global architectural and design firm Woods Bagot.
The development also features Provost & East, a 10-storey office building spanning 80,000 sq. ft., which is home to co-working company WeWork, along with a new public piazza and retail space.